Trends - the latest styles, the hot new looks ... All are important to
craft production, just as they are to fashion.
What is the difference
between a fad and a trend ?
A fad is fleeting
Here today and gone tomorrow. It might be a new color - HOT pink for
example ... or a garden bug ... or a woodland critter.
I doubt that many
people would want to decorate their entire house in hot pink, or even
live with it for the long term. But as fun touches to update the home
or for gift giving , fads are an important addition.
A trend has staying power
Think Shabby Chic decor ... sunflowers ... picket garden signs ... Some
trends start out as fads, then move on to become trends or even classics.
Can we imagine
a time when sunflowers weren't a staple of home decor ? Who would have
thought that mismatched china and vintage furnishings would evolve into
a style all it's own ?
Fads and trends
become integrated into our lives very quickly, and our sales quotas
will reflect this if we incorporate these items into our lines.
Artisans need to
be aware at all times of what is happening in the home decor and gift
industries. If we are unable to attend trade shows, a quick and easy
way to keep up with the latest news is to go to our local craft stores
and take a look at the newest pattern books and packets. Go to the malls
and check out the department stores. Really examine what is on the shelves
and in the sales circulars . In this way we can take advantage of the
trend research that has already been done by professional buyers.
Find out what's
new, and then continue monitoring to see what has staying power, and
what is on the way out. It is important to keep checking, because the
trends and even the classics may eventually evolve and change over time.
For example : Look at how country decor has "cleaned up it's act" ...
It's lighter, has less clutter, with more of a contemporary edge.
Fads and trends
are part of what keeps crafts fun and interesting - And our customers
coming back for more !
Carol / PCML
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