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Titles Sell Tips Booklets
by Jill Black


The title you choose for your tips booklet can be the difference between a product that sells well and one that doesn't.

In every powerful title or headline is a "hidden code" that is actually a generic formula to get attention and create desire in the buyers mind. This is part of the formula commonly used in advertising.

A - Attention
I - Interest
D - Desire
A - Action

Example:

The book "How to Win Friends and Influence People" by Dale Carnegie first published in 1936 has sold over 10 million copies worldwide. His other book "How to Stop worrying and Start Living" has also sold steadily both of which use the formula "how to...and..." effectively for both the book titles and in the mail order advertising campaign.

Generally titles that have an emotional appeal and solve a common problem tend to do extremely well.

"Think and grow rich" by Napolean Hill and "The lazy Man's Way to Riches" by Joe Karbo have sold millions of copies simply by appealing to the emotions and providing a solution to a common problem.

Another type of title that tends to do well is what is known as the "teaser" title.

"What your............isn't telling you"

A majority of people tend to buy tips booklets after they have experienced a problem. The demand for booklets that are targeted towards problem prevention tend to be the least popular from a selling point of view.

Example:

Many people are unconcerned with particular health problems (Asthma, allergies, diabetes etc) until they experience the problem on a personal level and the title "How to Live with your....... " or "12 Tips for Coping with....." has a greater selling potential than the title "How to prevent ......."

Titles that tend to sell well for tips booklets include:

How to.......and.....
101 Ways to ........
..... Tips for ...........
25 Secrets of Successful.............
7 Steps to.................
Discover the 7 Essential Elements that Guarantee .........
How to Make Your ................. Dreams Come True
How to Turn ....................... into .........
25 Tips for Mastering the Art of ...........
101 Ways to Get More from Your .......
25 No-Fail Strategies for ...........
What your .......... isn't telling you
25 Ways to Keep Your ........... Dreams Alive
25 Tips to Jump-Start Your .........
10 Ways to Jump-Start Your .......
25 Questions You Must Ask When You're ...........

When a certain number of tips are specified by the title ensure that the stated number of tips, or more, are included.

Four more titles that sell well for any booklet, book or article include:

The Complete Guide to .............
Your Must Know Guide to ..........
........... and Grow Rich
Mastering the Art of.........

Next time you are in a bookstore or at the library look at what titles appeal to you, and why, then compile your own list of generic titles you can use.

Copyright © 2001 J Black

Jill is a freelance writer and photogapher and author of "Your e-Book Business Starts here!". For resources and ideas for work-at-home writers and self-publishers visit: "Net Writing and e-Publishing Success" at http://www.netwrite-publish.com

 

 


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